Growth diagnosis
B2B growth diagnosis: priorities, ownership and a 90-day plan.
The entry point for companies: from the starting point to a growth plan you can decide on, in an initial 2 to 4 weeks.
Afterwards: strategic guidance, on request as a fractional CMO. More on the fractional CMO →
Entry offering for companies
B2B growth diagnosis
When marketing, sales and CRM are all busy but growth does not become more predictable, what is usually missing is not the next activity. It is a shared logic for decisions.
Available today
Who it is for
Managing directors, C-level as well as marketing and sales leaders in established B2B companies with a complex offering and several people involved in growth decisions.
Typical starting point
- Marketing, sales and CRM are active, budgets and teams are in place.
- Still, it stays unclear where the effect comes from and where opportunities are lost.
- Priorities and ownership between the functions are not clearly settled.
How it runs
- Management interview and target pictureA shared starting point with the leadership team.
- AnalysisBrand, demand, sales and CRM handovers: where does the effect get lost?
- PrioritisationGrowth levers with reasoning, ownership and metrics.
- Closing workshopTake decisions and record them in the minutes.
What you receive
- Management interview and a documented target picture
- Analysis of brand, demand, sales and CRM handovers
- A map of ownership and decision rights
- Prioritised growth levers with reasoning
- 90-day implementation plan
- KPI and measurement model
- Overview of risks and dependencies
- Closing workshop with decision minutes
Not an agency service
The diagnosis delivers no campaigns, no hands-on execution and no tool sales. Execution happens afterwards: internally, with strategic guidance from THE Orange Guy, or with specialists from THE Orange Gate.
- Duration
- Initially 2 to 4 weeks, depending on scope
- People involved
- Leadership as well as marketing and sales owners; on our side Jan Eric Bollig, THE Orange Guy
- Internal effort
- Interviews and the closing workshop; the time required is agreed in advance
- Result
- A growth plan you can decide on, instead of another list of activities
- Example scope
- One leadership interview, analysis of brand, demand, sales and CRM handovers, a closing workshop with a decision log, a 90-day plan with a KPI model
- Investment
- Scope and investment are agreed in writing before the start. The order of magnitude depends on the number of interviews, the data sources involved and the people taking part.
Next step: a 30-minute first call. We clarify whether the diagnosis fits and what scope makes sense.
Frequently asked questions
Briefly answered.
What does the growth diagnosis cost?
Scope and investment are agreed in writing before the start. The order of magnitude depends on the number of interviews, the data sources involved and the people taking part. In the first call we clarify what scope makes sense.
How long does it take, and how much of our own time does it need?
Initially 2 to 4 weeks, depending on scope. On your side the effort is the interviews and the closing workshop; the time required is agreed in advance.
Is this an agency service?
No. The diagnosis delivers no campaigns, no hands-on execution and no tool sales. It delivers priorities, ownership and a 90-day plan.
What happens after the diagnosis?
Execution happens afterwards: internally, with strategic guidance from THE Orange Guy, or with specialists from THE Orange Gate. You take that decision in the closing workshop.
Who needs to be involved on our side?
Leadership as well as marketing and sales owners. On our side the work is done by Jan Eric Bollig, THE Orange Guy.
First call
30 minutes. No obligation. No pitch.
We organise the starting point and the goal and clarify whether the growth diagnosis is the right entry point.
Choose a slot directly in the calendar. Booking runs through HubSpot.
- Organise the starting pointWhere does your growth stand today and where does it get stuck?
- Clarify the goalWhat should concretely change?
- Agree the next stepAt the end there is one concrete, sensible next step.