THE Orange Growth

DEEN

Experience and evidence

References and experience: built in practice, not on slides.

Trust comes from being able to follow the reasoning. Here you find where the experience comes from, which methods we work with and the situations companies bring to us.

At a glance

Growth seen from four perspectives.

Agency, corporate, founder and consultant: Jan Eric Bollig knows growth from every role involved in a growth decision.

Experience
Around 20 years in marketing, leadership and B2B growth
Focus
Marketing and sales alignment, CRM, revenue processes
Industries
Payment, financial services, B2B services
Languages
German and English, based in Cologne

Stations

Responsible for growth in corporates and mid-sized companies.

  1. today

    Co-creator and chief architect

    THE Orange Growth

    Building a system that connects AI, human intelligence and execution for scalable B2B growth.

  2. today

    Founder, growth & strategy consultant, fractional CMO

    B2BUP Consulting

    Helps B2B organisations connect marketing, sales, CRM and growth strategy into measurable, scalable systems.

  3. 11/2018 – 08/2023

    Head of Marketing & Communication

    EVO Payments International

    Responsible for marketing and communication in an international payment environment.

  4. 03/2014 – 01/2018

    Marketing Manager B2B

    Carglass

    B2B marketing in a corporate setting, focused on brand awareness, new business and portfolio growth.

References

  • I&L Biosystems
  • EVO Payments
  • Carglass

Figures from these stations are presented in conversation, with context: starting point, period and how it was measured.

Typical starting points

The problems we see most often.

Not isolated cases, but recurring patterns from diagnoses in B2B. Names and details stay confidential.

  • The demand is there, the system around it is missing.

    Referrals create conversations, but after the first contact much is improvised: no clear path on the website, no defined next step after the meeting.

  • Many roles, no shared strategy.

    Marketing is well staffed, yet every role works on its own activities. What is missing is not people, but direction.

  • Won or lost, and nobody knows exactly why.

    Measurement is missing between marketing, sales and the offering. More budget for channels then multiplies cost rather than revenue.

Methods

Tools you can follow instead of gut feeling.

Framework

The BBC model

Brand, Business and Contact as three levels that place every measure clearly and make its effect visible.

See the approach →

Process

Seven steps from data point to decision

Capture, contextualise, analyse, assess, decide, execute, learn, with clearly assigned roles.

See the system →

Governance

Decision logic

Every automated action has a reason, a threshold and a named human fallback.

See the logic →

Stage and perspective

Knowledge that holds up in front of decision-makers.

As a keynote speaker, Jan Eric Bollig talks about B2B growth, AI and leadership, in English and German.

  • Signature keynote “Human + machine: the new B2B growth system”
  • Formats: keynote, fireside or workshop with 30, 45 or 60 minutes

See the speaker topics →

How we document results

  1. Starting point and type of client
  2. Approach and period
  3. Measurement method and result
  4. Boundaries: what was not achieved or promised
  5. Client approval before anything is published

First conversation

Does any of this sound familiar?

In 30 minutes we map where your growth system loses effect, and what a sensible first step would be.

Discuss your growth challenge

No obligation, no pitch. Booking runs through HubSpot.

  1. Sort the starting pointWhere is your growth today and where does it stall?
  2. Clarify the goalWhat exactly should change?
  3. Agree the next stepYou leave with one concrete, sensible next step.
Discuss your growth challenge