Who it is for
Managing directors, C-level as well as marketing and sales leaders in established B2B companies with a complex offering and several people involved in growth decisions.
Typical starting point
- Marketing, sales and CRM are active, budgets and teams are in place.
- Still, it stays unclear where the effect comes from and where opportunities are lost.
- Priorities and ownership between the functions are not clearly settled.
How it runs
- Management interview and target pictureA shared starting point with the leadership team.
- AnalysisBrand, demand, sales and CRM handovers: where does the effect get lost?
- PrioritisationGrowth levers with reasoning, ownership and metrics.
- Closing workshopTake decisions and record them in the minutes.
What you receive
- Management interview and a documented target picture
- Analysis of brand, demand, sales and CRM handovers
- A map of ownership and decision rights
- Prioritised growth levers with reasoning
- 90-day implementation plan
- KPI and measurement model
- Overview of risks and dependencies
- Closing workshop with decision minutes
Not an agency service
The diagnosis delivers no campaigns, no hands-on execution and no tool sales. Execution happens afterwards: internally, with strategic guidance from THE Orange Guy, or with specialists from THE Orange Gate.