Fractional CMO
Fractional CMO for B2B: marketing and sales leadership on a part-time basis that makes growth steerable.
A fractional CMO leads marketing and sales on a part-time basis: with a shared growth thesis, clear priorities and ownership of the result. THE Orange Guy takes on this role on request.
Role
What a fractional CMO does
They provide the leadership that is often missing between marketing and sales, without a full-time hire.
The role is taken on by Jan Eric Bollig, THE Orange Guy. Get to know THE Orange Guy →
- Develop a shared growth thesis for marketing and sales
- Set priorities, metrics and a rhythm for decisions
- Take ownership of the strategy and anchor it in the team
- Steer specialists when a task needs additional expertise
Target group
Who it is for
Managing directors, C-level as well as marketing and sales leaders in established B2B companies with a complex offering and several people involved in growth decisions.
- Marketing and sales work hard, but not in the same direction.
- A shared strategy is missing, and the role for it is not permanently filled.
- Decisions depend on individuals and are hard to retrace.
Distinction
Fractional CMO, interim CMO, consulting: the differences
| Aspect | Fractional CMO | Interim CMO | Consulting |
|---|---|---|---|
| Role | Part-time leadership alongside the existing team | Bridges a vacant position | Analyses and recommends |
| Typical reason | Strategy and leadership are missing, a full-time hire does not make sense or is not in place | Vacancy or transition | A specific question or analysis |
| Ownership | Strategy, priorities and metrics | Line responsibility for the function | Recommendation; execution stays in the company |
| Result | A team with direction and decisions it can retrace | A function that can act during the transition | A concept or recommendation |
Further offering
Fractional CCO
When marketing and sales should not only be aligned but led together, THE Orange Guy takes on the role of fractional CCO on request.
- Responsibility for marketing, sales and customer relationships on a part-time basis
- A shared growth thesis, priorities and metrics for every function involved in revenue
- Collaboration with the existing team, complemented where needed by vetted specialists from THE Orange Gate
Scope and investment are agreed in writing before the start. In the first call we clarify whether the CMO or the CCO role fits your situation.
In practice
Fractional CMO for a B2B energy company
A company working in solar energy and battery storage brought in THE Orange Guy to lead marketing on a part-time basis. The engagement is complete. The client is not named.
- Marketing leadership and brand architecture
- LinkedIn visibility, press relations and press materials
- Battery storage (BESS) communications and media monitoring
- Lead generation and improvements to the HubSpot CRM
We will add figures for this engagement once they are approved for publication.
Entry point
How we start: with the growth diagnosis
The entry point is the B2B growth diagnosis. In an initial 2 to 4 weeks you get priorities, ownership and a 90-day plan. After that you decide whether execution runs internally or with strategic guidance.
Growth diagnosis in detail →Method
BBC: Brand, Business, Contact
The BBC model places every measure on one of three levels and makes its effect visible.
Brand
Perception and trust
Business
Structures and revenue mechanics
Contact
Customer contact and closing
THE Orange Gate
THE Orange Gate as reinforcement
When a task needs additional expertise, THE Orange Guy brings in vetted specialists from THE Orange Gate, selected by experience, professional fit and chemistry.
See THE Orange Gate →Frequently asked questions
Briefly answered.
What is a fractional CMO?
A fractional CMO takes on strategic leadership of marketing and sales on a part-time basis, without a full-time hire. At THE Orange Growth, THE Orange Guy, Jan Eric Bollig, takes this role on request and with clear ownership.
How does a fractional CMO differ from an interim CMO?
An interim CMO typically bridges a vacant position and carries line responsibility. A fractional CMO leads on a part-time basis alongside the existing team, with ownership of strategy, priorities and metrics. We agree the exact set-up in the first call.
Which companies is a fractional CMO suited to?
Established B2B companies with a complex offering and several people involved in growth decisions, where marketing and sales need a shared strategy but the role is not permanently filled.
How does the collaboration start?
With a no-obligation first call of 30 minutes. The recommended entry point is the B2B growth diagnosis: in an initial 2 to 4 weeks you get priorities, ownership and a 90-day plan.
What does a fractional CMO engagement cost?
Scope and investment are agreed in writing before the start. In the first call we clarify what scope makes sense.
Is this an agency service?
No. Strategic guidance delivers direction, priorities and a rhythm for decisions, not an agency structure. Execution happens internally or with vetted specialists from THE Orange Gate.
What is a fractional CCO?
A fractional CCO is responsible for marketing, sales and customer relationships on a part-time basis. THE Orange Guy takes on this role on request. Whether the CMO or the CCO role fits your situation is something we clarify in the first call.
First call
30 minutes. No obligation. No pitch.
We organise the starting point and the goal and clarify whether the growth diagnosis is the right entry point.
Choose a slot directly in the calendar. Booking runs through HubSpot.
- Organise the starting pointWhere does your growth stand today and where does it get stuck?
- Clarify the goalWhat should concretely change?
- Agree the next stepAt the end there is one concrete, sensible next step.