THE Orange Growth

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For managing directors, C-level, marketing and sales in B2B

B2B growth becomes more predictable when strategy, people and technology work together.

When marketing, sales and CRM are busy but growth does not become more predictable, what is usually missing is not the next measure. It is a shared logic for making decisions.

Discuss your growth challenge See the offering

30 minutes · no obligation · no pitch

B2B growth diagnosis: two to four weeks to start · result: a 90-day plan and a decision record

Jan Eric Bollig, THE Orange Guy · for financial services, banking, consulting, insurance and IT

Jan Eric Bollig, THE Orange Guy, smiling in an orange shirt

Where to start

Choose your entry point.

For companies

B2B growth diagnosis

Who it is for
Managing directors, C-level, marketing and sales leaders in established B2B companies
The problem
Plenty of activity in marketing, sales and CRM, but no predictable growth
What you get
Prioritised growth levers, a 90-day plan, a KPI model and a decision record
How it runs
Interviews, analysis, prioritisation and a closing workshop, in two to four weeks to start
Discuss your growth challengeSee the offering in detail →

Next step: a 30-minute first conversation, no obligation.

For event organisers

A keynote with THE Orange Guy

Keynote, fireside or workshop on B2B growth and AI, in German and English.

Enquire about a talk →

For specialists

Expertise in THE Orange Gate

Vetted specialists for Brand, Business and Contact bring their work into concrete growth tasks.

Contribute your expertise →

Typical starting points

Where are you right now?

Swipe or use the arrow keys to browse

Managing directors and owners

Growth should become more predictable. But initiatives run side by side and decisions keep being postponed.

Relevant for you: strategic guidance, clear ownership and consistent execution.

Strategic guidance →

CFOs and finance decision makers

Budgets flow into marketing and sales, but the effect is hard to retrace.

Relevant for you: less waste, clear metrics and decisions that are documented and can be retraced.

Metrics and approach →

Marketing and sales, director to C-level

Marketing creates activity, but not reliably qualified opportunities.

Relevant for you: a diagnosis of where your growth system loses its effect, and the right expertise at the right time.

See the growth diagnosis →

The problem

Growth rarely fails because of ideas.

It fails because strategy, decisions and execution never come together. Data sits in separate tools. Marketing creates activity, but not reliably qualified opportunities. Sales and marketing work past each other. Ownership stays unclear.

  • Fragmented context

    Information, data and experience sit in different places.

  • Too many isolated measures

    Marketing and sales are working, but not on one shared growth process.

  • Unclear decisions

    Recommendations are not carried out because context, priority or ownership is missing.

Less waste.
Faster decisions.
Clearer ownership.
More effect from marketing and sales.

Three levels, one growth process

A person, a network of experts and partners, and a system that connects the two.

THE Orange Growth The system that connects both THE Orange Guy Personality · Leadership THE Orange Gate Experts · Partners THE Orange Growth The system that connects both THE Orange Guy Personality · Leadership THE Orange Gate Experts · Partners
Personality and network are connected by one shared system.
Icon THE Orange Guy

THE Orange Guy

The personal perspective, strategic leadership and ownership. Experience, clarity and trust for decisions that get executed.

Learn more →

Solutions

Three ways to make growth manageable again.

Depending on where you stand, we start with a diagnosis, provide strategic guidance, or bring in exactly the expertise you need.

Available today

Growth diagnosis

When budget and activity go up, but the effect does not.

See the details →
Available today

Strategic guidance

When marketing and sales need a shared direction and clear ownership.

See the details →
Available today

Activate expertise

When a concrete growth task calls for specialists.

See the details →

The system

Information becomes decisions. Decisions become execution.

THE Orange Growth connects data, experience, AI and accountability in a repeatable process. It makes visible what matters, who has to decide and what gets done next.

1 Capture 2 Contextualise 3 Analyse 4 Evaluate 5 Decide 6 Execute 7 Learn Every cycle ends with a decision 1 Capture 2 Contextualise 3 Analyse 4 Evaluate 5 Decide 6 Execute 7 Learn Every cycle ends with a decision
Seven steps as a loop: the result of every cycle feeds the next one.

Seven steps

AIHumanSystem
  1. CaptureSystem
  2. Contextu­aliseSystem
  3. AnalyseAI
  4. AssessHuman
  5. DecideHuman
  6. ExecuteSystem
  7. LearnSystem

Every cycle is meant to end with a documented decision and a next step. The result feeds into the next cycle. The Product Core is in progress. See the product logic →

AI and human intelligence

AI accelerates. People decide.

AI increases processing capacity. People keep context, decision and responsibility. THE Orange Growth defines who reviews, approves and decides, and when.

AI accelerates People decide THE Orange Growth Analysis · Prioritisation · Recommendation Routing · Decision Rights · Audit Trail Context · Decision · Accountability AI accelerates THE Orange Growth People decide Analysis · Prioritisation · Recommendation Routing · Decision Rights · Audit Trail Context · Decision · Accountability
AI increases processing capacity; people keep the decision and the responsibility. THE Orange Growth defines who reviews, approves and decides – and when.

AI handles

  • Analysis
  • Classification
  • Prioritisation
  • Pattern recognition
  • Preparation
  • Recommendation

People handle

  • Context
  • Judgement and weighing options
  • Approval
  • Escalation
  • Decision
  • Responsibility

THE Orange Growth connects

  • Context Model
  • Routing
  • Decision Rights
  • Audit Trail
  • the next action

Not every action is carried out automatically. See the governance →

Jan Eric Bollig sitting on a bench in the city, stroking his black dog Buddy
Jan Eric Bollig with Buddy

Who stands behind it

Growth seen from four perspectives.

Agency, corporate, founder and consultant. That experience turns into frameworks leaders can put to work straight away.

  • Head of Marketing & Communication at EVO Payments (2018–2023)
  • Marketing Manager B2B at Carglass (2014–2018)
  • Founder and fractional CMO
  • Keynote speaker on B2B growth and AI, in German and English
Experience and evidence → Get to know THE Orange Guy →

Development status

What is available today. And what we are building.

The diagnosis, strategic guidance, keynotes by THE Orange Guy and the network of experts and partners are available today. The Product Core of THE Orange Growth is being built step by step and validated in concrete pilot projects.

  • Available today

    Growth diagnosis, strategic guidance by THE Orange Guy, keynotes and workshops with THE Orange Guy as a speaker, and curated expertise through THE Orange Gate.

  • In progress

    The Product Core with context model, growth logic, routing, human review and audit trail. Microsoft 365 is the first planned connector.

  • To be validated

    Pilots, data access per use case, requirements under the GDPR and the Swiss FADP, as well as hosting and data residency.

  • Target architecture

    Further connectors, configurable thresholds and roles, tenant isolation and extended actions, depending on what pilots require.

Fit

Good collaboration starts with an honest look at fit.

A good fit if you …

  • are looking for better decisions rather than more isolated measures.
  • want to align marketing and sales around one shared growth process.
  • expect clear ownership and consistent execution.

Not a fit if you …

  • are looking for a classic full-service agency.
  • want quick one-off campaigns without a shared strategy.
  • expect finished off-the-shelf software.

First conversation

30 minutes. No obligation. No pitch.

We sort out where you stand, what the goal is and what the next sensible step looks like. Clear, direct and without a presentation show.

Discuss your growth challenge

Pick a slot directly in the calendar. Booking runs through HubSpot.

  1. Sort the starting pointWhere is your growth today, and where does it stall?
  2. Clarify the goalWhat exactly should change?
  3. Agree the next stepYou leave with one concrete, sensible next step.
Discuss your growth challenge