THE Orange Growth

DEEN

THE Orange Guy

Jan Eric Bollig: strategic clarity for B2B growth that gets executed.

I combine around 20 years in marketing, leadership and B2B growth with building systems of my own. This is not about adding more activities. It is about better decisions, clear ownership and execution that works in everyday business.

Discuss your growth challenge Book as a speaker

Jan Eric Bollig · Founder of B2BUP Consulting and fractional CMO · Cologne

Jan Eric Bollig, THE Orange Guy, smiling in an orange shirt

Where I start

Most companies do not have a growth problem. They have a coordination problem.

Brand, marketing and sales pull in different directions while AI quietly scales the confusion. That is exactly where I start: with clarity, experience, the right people and technology used where it makes sense.

Simplicity beats complexity.
That holds for strategies, systems and the way we work together.

Jan Eric Bollig sitting on a bench in the city, petting his black dog Buddy
Jan Eric Bollig with Buddy

How I work

Growth seen from four perspectives: agency, corporate, founder, consultant.

That experience turns into frameworks leaders can use straight away. Three principles shape every engagement:

  1. Business firstEvery idea has to pay into a commercial or leadership result, not into the technology.
  2. Human and practicalAI supports better decisions. Judgement and responsibility stay with people.
  3. Execution over slidesStrategy only becomes valuable once it works in everyday business.

Stations

Responsible for growth in corporates and mid-sized companies.

  1. today

    Founder, growth & strategy consultant, fractional CMO

    B2BUP Consulting

    Connects marketing, sales, CRM and growth strategy into measurable systems for B2B organisations.

  2. 11/2018 – 08/2023

    Head of Marketing & Communication

    EVO Payments International
  3. 03/2014 – 01/2018

    Marketing Manager B2B

    Carglass

All evidence and methods →

Where I help

From problem to result.

  • ProblemUnclear brand position
    ApproachStrategic sparring
    ResultClear positioning
  • ProblemSilos between marketing and sales
    ApproachA system instead of single activities
    ResultBetter qualified opportunities
  • ProblemWeak lead quality
    ApproachCRM and automation
    ResultMore effect per channel

See all solutions →

When more is needed

The right people and a system that holds.

Icon THE Orange Growth

THE Orange Growth

The system and the method that connect AI, human intelligence, decisions and execution into a growth process you can follow.

Learn more →

First conversation

30 minutes. No obligation. No pitch.

We sort out the starting point, the goal and the next sensible step. Clear, direct and without a presentation show.

Discuss your growth challenge

Pick a slot directly in the calendar. Booking runs through HubSpot.

  1. Sort the starting pointWhere is your growth today and where does it stall?
  2. Clarify the goalWhat exactly should change?
  3. Agree the next stepYou leave with one concrete, sensible next step.
Discuss your growth challenge