THE Orange Brain: the digital CMO.
THE Orange Brain, the digital clone of THE Orange Guy, answers questions on marketing, sales and growth from the perspective of an experienced CMO. It is part of the AHI platform THE Orange Growth: AI brings speed, human experience brings judgement, and a person approves important decisions.
What is a digital CMO?
A digital CMO is a knowledge twin: an AI assistant that answers from the marketing knowledge of an experienced chief marketing officer, held anonymised in THE Orange Brain, without company data or metrics.
Status: in development, offered as the THE Orange Brain add-on.
Last updated: 8 November 2026
THE Orange Brain: what is in it and what is not
THE Orange Brain is the digital clone of THE Orange Guy. It holds only translated marketing and growth knowledge, no data about companies.
| Included | Not included |
|---|---|
| Marketing and sales knowledge, methods and ways of thinking | Company data and internal information of any firm |
| Typical bottlenecks and proven solutions, described as patterns | Metrics, revenue or budgets of any company |
| The CMO perspective of THE Orange Guy | Names of people or companies, quotes from conversations |
How the knowledge is built
- Translate: only the marketing knowledge from conversations is taken over, no company data and no metrics.
- Anonymise names, companies and identifiable details.
- Consolidate single cases into patterns, bottlenecks and proven solutions.
- Enrich with methods such as THE Orange Triangle.
- Release updates regularly as new anonymised marketing knowledge flows in.
Short answers.
What is a digital CMO?
A digital CMO is an AI assistant that answers questions on marketing, sales and growth from the perspective of an experienced chief marketing officer. At THE Orange Growth it is THE Orange Brain, the digital clone of THE Orange Guy.
Is the digital CMO an AI twin?
Yes, in the sense of a knowledge twin: it reflects the thinking and experience of Jan Eric Bollig.
Where does its knowledge come from?
From THE Orange Brain. Only the essence of marketing knowledge is extracted from conversations with customers, partners, employees, colleagues and the wider network. Company data, internal information, metrics, names and quotes are not included.
Does the digital CMO replace a person?
No. It makes human experience available faster. A person still approves important decisions. That is the AHI principle.
Does the brain contain company data or metrics?
No. THE Orange Brain contains no company data, no internal information and no metrics of any firm. Only the marketing knowledge behind conversations is taken over, anonymised.
When is it available?
It is in development and will be offered as the THE Orange Brain add-on within THE Orange Growth. Pilot customers can shape it early.
Shape it early.
Pilot customers use the digital CMO first and shape how it works in their company.
Pick a slot directly in the calendar. Booking runs via HubSpot.