AHI: Artificial + Human Intelligence.
AHI stands for Artificial Intelligence + Human Intelligence. THE Orange Growth is an AHI platform for B2B growth: AI brings speed and data, human intelligence brings judgement, on two levels. First as THE Orange Brain, the digital CMO that answers with the experience of THE Orange Guy. Second as a person who approves important decisions (Control).
AHI in one sentence
AI accelerates. People decide. AHI brings both into one system so B2B growth gets faster and stays accountable.
Last updated: 8 November 2026
The two levels of human intelligence
| Level | What it does | Where it acts |
|---|---|---|
| AI | Connects data, analyses, spots patterns and bottlenecks, prepares drafts | Brand, Business, Contact |
| HI 1: THE Orange Brain | Answers with the experience of THE Orange Guy, from THE Orange Brain, anonymised and without company data or metrics | Recommendations through a CMO lens |
| HI 2: person | Reviews, edits or rejects, approves important decisions | Control |
The digital CMO is in development. More: THE Orange Brain. The control layer is described in the THE Orange Triangle.
Short answers.
What is AHI?
AHI stands for Artificial Intelligence + Human Intelligence. At THE Orange Growth it describes a platform where AI brings speed and data and human intelligence brings judgement and ownership.
What is an AHI platform?
An AHI platform combines AI-supported analysis with human experience and human approval in one system. THE Orange Growth is an AHI platform for B2B growth in mid-sized companies.
AHI vs hybrid intelligence: what is the difference?
Hybrid intelligence is a research term for people and AI working together. AHI is the applied form at THE Orange Growth, with a digital CMO as the experience layer and a person approving important decisions.
Is AHI the same as human in the loop?
Human in the loop is part of it: a person reviews and approves. AHI goes further because human experience also feeds into the recommendations as a digital CMO.
Who created AHI?
AHI was created by Jan Eric Bollig, THE Orange Guy, Founder and Chief Architect of THE Orange Growth.
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